Carl Frampton kicked off the craze and, slowly but surely, he was joined by a steady stream of well-known names.
I’m not talking about winning world titles, nor am I talking about Irish superstardom.
I am in fact talking about the hub around the Battersea-based gym of young trainer Shane McGuigan.
Okay, Frampton was ‘found’ by Shane’s father –– and former world champion boxer –– Barry, so that link-up isn’t the most alien.
However, the fact that Shane has since acquired a former world champion in the shape of David Haye, who returns next week in London, and an ex-three-time world title challenger in ‘the Saint’ George Groves, is something I can’t quite get my head around.
Now I’m not trying to dampen the work of the 26-year-old, who has been around the game for years and first met the Ulsterman in an amateur tournament –– in which they both claimed titles –– back in 2008.
But what I’m asking is: why have such recognised faces placed their trust in someone so young?
What does he have that, say, a Seamus Macklin doesn’t?
Is it the name, the status or even both, accompanied with the skills?
The aforementioned Macklin had a stint in charge of the training of former Team GB captain Thomas Stalker after the Liverpudlian moved to MGM Marbella.
But that fizzled out and the 31-year-old is now under the tutelage of Danny Vaughan.
So what’s different?
The work he’s done with Frampton over the past six or seven fights, coupled with the inkings of Haye and Groves clearly stand him in good stead.
But it remains to be seen whether he will have the same impact on the two ‘bigger’ names as he’s had with 28-year-old ‘Jackal’.
Let’s see what happens, starting with January 16 at London’s O2 Arena, as David Haye returns against Mark de Mori exclusively live on Dave, the home of witty banter.
Elliot Foster is a NCTJ-accredited freelance journalist who contributes to several other leading publications on a daily basis. Follow Elliot on Twitter at @freelancefoz.