UK broadcaster ITV have announced that once again they will show big time boxing live on terrestrial TV this February.
Saturday February 28 will see Carl Frampton defend his IBF Super bantamweight title against mandatory challenger Chris Avalos at The Odessey arena in Belfast.
Early reports confirm that up to now this arrangement seems to be a one-off fight deal with any serious relationship in the future to ultimately depend on viewing numbers.
Whilst the arrangement is unlike the recent more permanent “Premier Boxing Champions” deal with U.S television giant NBC, backed by super advisor Al Haymon, it’s a massive step in the right direction for the sport in the UK.
The last fight the channel aired was Amir Khan versus Paulie Malignaggi in New York in 2010.
There will be some rising stars on the Cyclone promoted show and that under card will be shown live on ITV4 while the main event itself will be on ITV1.
A capacity crowd of 9000 will be rammed into the Odessey arena to see “The Jackal” fight Avalos, with hopes the TV break through will set up a fight with WBA regular champion Scott Quigg or unification fights with Leo Santa Cruz or the fearsome Guillermo Rigondeaux.