Two-Time World Champion and 2004 Olympic Gold Medalist Andre Ward (30-0, 15 KOs) welcomes ProSupps, Lyft, Monster Products, BODYARMOR, POWERHANDZ and JetLux as official brand partners ahead of his pound-for-pound showdown on Nov. 19 against reigning WBO, WBA and IBF Light Heavyweight World Champion Sergey “Krusher” Kovalev (30-0-1, 26 KOs).
Kovalev-Ward “Pound For Pound” has been hailed by pundits as the fight of the year. The championship event, a 12-round mega-fight for the WBO/IBF/WBA light heavyweight title at T-Mobile Arena in Las Vegas, is presented by Main Events, Roc Nation Sports, Krusher Promotions and Andre Ward Promotions. The mega-fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
As Ward’s official fight brand partners, ProSupps, Lyft, Monster Products, BODYARMOR, POWERHANDZ (also a long-term strategic partner) and JetLux will oversee various marketing and digital activations throughout training camp in Hayward, California, and “Fight Week” in Las Vegas, in addition to brand visibility on the night of the fight. Ward is sponsored by long-time brand partners Shoe Palace and Jordan Brand, as well.
“I’m proud to have these brands be official partners of Team Ward ahead of my Nov. 19 fight,” said Ward. “It’s such a great feeling to know that all of these American companies believe in me and this fight. Heading into the biggest contest of my professional career, ProSupps, Lyft, Monster Products, BODYARMOR, POWERHANDZ and JetLux chose to make a commitment to me, and I’m going to be sure to reward them for that on Nov. 19. I also want to thank Shoe Palace and Jordan Brand who have been constant partners throughout my pro career.”
“Like Andre Ward, we, here at ProSupps, have a desire to be great and share in his passion for hard work and perseverance. We are honored to help fuel his journey as he prepares for arguably the biggest fight of his life and have committed to support his supplement needs over the next several weeks,” said Chief Executive Officer TJ Humphreys. “We wish the undefeated Andre ‘S.O.G.’ Ward all the best and are in his corner the whole way through. Andre Ward is FUELED BY PROSUPPS.”
San Francisco based rideshare Lyft stated, “We’re thrilled to be partnering again with Andre Ward for one of the most important fights of the year. Andre Ward and Lyft share Bay Area roots – Andre Ward is one of our hometown heroes – and more importantly, we have a shared passion for connecting with the Oakland community. We’re excited for the fight and to continue building our partnership in the coming months.”
“It’s great to be associated with a fighter like Andre. Monster Products has delivered the ‘sound of champions’ since its inception 37 years ago. Monster headphones and the Blaster speaker have helped motivate athletes to maximize their trainings and to help them get ready for competition. We look forward to have Andre representing us in this momentous fight,” commented Noel Lee, Head Monster.
“Proper hydration is an important part of Andre Ward’s training and BODYARMOR sports drink has been a key part of his fitness regimen as he prepares for this monumental fight,” said Michael Fedele, VP of Marketing, BODYARMOR. “We are proud to be in Ward’s corner on Nov. 19.”
Danyel Surrency Jones, co-founder and Chief Operating Officer of POWERHANDZ said, “Andre Ward embodies what our company stands for and his success in boxing as a world champion and Olympic gold medalist speaks for itself. We’re honored to be an official sponsor of his training camp leading up to his fight against Sergey Kovalev.”
Private aviation leader JetLux said, “Andre Ward’s perseverance and commitment to only be the best throughout his career have made him a great fit for JetLux. That said, JetLux is thrilled to partner with two-time World Champion Andre Ward on Nov. 19 for what is sure to be the best ‘Pound for Pound’ fight of the year. We wish him the best of luck!”
Tickets for Kovalev-Ward “Pound For Pound” start at $55 and are available on axs.com and the T-Mobile Arena box office. Follow the conversation using #KovalevWard